News summary

 In August, at the invitation of Tsinghua University, Liu Liang, the founder of Califor, gave a large-scale academic lecture at Tsinghua University, and became the first industrial designer to open the  Design + marketing  theme course at Tsinghua University.

The Tsinghua Garden that numerous students dream of

Tsinghua University is the highest institution of learning that many students dream of. In its century-long history, two presidents of the Republic, seven members of the Central Political Bureau Standing Committee, 14 winners of the Two Bombs, One Satellite Achievement Award, and more than 600 academicians have emerged from here, just like the couplet inscribed in the Gongzi Hall of Tsinghua Garden - 'Beyond the railing, the mountain light changes with the seasons, in myriad ways extraordinary; Within the window, the clouds and shadows roam freely, in all directions, serene and tranquil, truly a fairyland.'

In August, Liu Liang, CEO of Califor Design, received an invitation from Tsinghua University to give a lecture on "How to Create Global Explosive Industrial Design + Internet Integrated Marketing" at the university. Within just three days of open registration, the event was fully booked and the number of attendees was almost out of control. In the end, the school had to stop accepting registrations ahead of schedule. 

Liu Liang was fully committed throughout the event as "Teacher Liu Liang".

 Special Lecture by Liu Liang, CEO of Califor Design

On August 24th, when the lecture officially began, the venue was packed and there was not an empty seat in sight. The editor couldn't help but exclaim: "Students and entrepreneurs love to learn too much!" Why were there entrepreneurs present? Because Brother Liang 's speech this time was specifically aimed at the product design, industrial design, and marketing problems that most companies encounter, and he provided targeted solutions. This attracted a large number of entrepreneur friends, which is why Tsinghua University invited Califor to speak. The lecture hall was completely full on-site.

In addition to the theme of "creating global explosive industrial design + internet integrated marketing", Liu Liang also shared the pitfalls of the road to etntrepreneurship with the entrepreneurs who came, how to become a design company that served Apple CEO and Apple Industrial Design Director, and shared experiences of becoming an annual partner with Haier, Philips and other companies, as well as crises and solutions in actual project execution. The close-to-the-facts sharing resonated constantly with the entrepreneurs on the scene. One of the sharing of "achieving a product worth 4 billion yuan of experience " caused a stir on the spot. The rich and advanced content made the people who came to the lecture said that they not only learned about product design, industrial design, and internet marketing knowledge, but also learned a lot of business management skills. It was worth it!